Summer University of the Arts – Universität der Künste Berlin

Starting and Leading your own Creative Business

Lecturers: Ulrike Müller & Nicola Turner

4th-8th August 2014
UdK Berlin

Working with Nesta’s Creative Enterprise Toolkit and using learning from the Cultural Leadership Programme this practical course enables participants to develop entrepreneurial and creative leadership skills through lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.

Sessions cover key business issues such as business drivers, intellectual property, blueprint and relationship modelling, contracts, marketing and key financial and leadership concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity creates opportunities to share perspectives and experiences, to support business propositions and creative leadership.

Contents

• Aligning your business with your personal values and objectives
• Giving shape to your ideas in terms of business potential
• Developing your business blueprint
• Identifying your customer base and planning marketing activities
• Relationship modelling for your business activities
• Financial modelling to ensure the finances make business sense
• Speaking to customers and staying in business
• Diagnostic leadership work
• Introductions to new models of working and networking
• ‘Hero’s Journey’: narrative leadership

Workshop sessions including lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.

The International Summer School of Creative Entrepreneurship is a programme sponsored by the European Regional Development Fund of the Berlin Senate Chancellery Cultural Affairs.