Summer University of the Arts – Universität der Künste Berlin

Starting and Leading your own Creative Business

Lecturers: Ulrike Müller & Nicola Turner

27th-31st July 2015
Summer University, UdK Berlin

Working with Nesta’s Creative Enterprise Toolkit and using learning from the Cultural Leadership Programme this practical course enables participants to develop entrepreneurial and creative leadership skills through lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.

Sessions cover key business issues such as business drivers, intellectual property, blueprint and relationship modelling, contracts, marketing and key financial and leadership concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity creates opportunities to share perspectives and experiences, to support business propositions and creative leadership.

Contents

Aligning your business with your personal values and objectives
Giving shape to your ideas in terms of business potential
Developing your business blueprint
Identifying your customer base and planning marketing activities
Relationship modelling for your business activities
Financial modelling to ensure the finances make business sense
Speaking to customers and staying in business
Diagnostic leadership work
Introductions to new models of working and networking
‘Hero’s Journey’: narrative leadership
Workshop sessions including lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.

The International Summer School of Creative Entrepreneurship is a programme sponsored by the European Regional Development Fund of the Berlin Senate Chancellery Cultural Affairs.

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