For the last few years I’ve avoided the post Christmas New Year rush to new me-dom by carefully arranging to be in the US or Australia in January. This year I’ve been here and I’ve absorbed the full onslaught of the pressure of being fitter, thinner, more organised, happier, more successful in 2015.   This does have the adverse effect of making me want to reach for a bar of chocolate or pour a large glass of wine.  Being ‘better’ is  commodified for profit (outsourcing your weight loss or gym memberships that end up costing £100 a visit) or utilised for entirely laudable charitable fundraising (I’m doing the Bath Half Marathon for Cancer Research myself) but within this I think there are real opportunities to avoid the guilting to be better, just enjoy life a bit more and take it a little less seriously.

The campaign that appealed most to me has been This Girl Can.  Loads of vitriol online but anything that reminds me how much I used to enjoy netball at school and kicking a football at uni without ladling on the guilt gets my vote. Headphones in, five layers of lycra, I’m off for a run…